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Google starts a music streaming serivice to rival Apple

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A new music streaming service set to arrive soon, following Google's recent purchase of music streaming specialists Simplify Media, was one of the more interesting announcements made at this week's Google I/O developer event in San Francisco.

In addition to the higher-profile announcements surrounding Google TV and Android 2.2, Google also outlined its plans to take on Apple's dominance of the online and digital music industry, using Simplify's tech to offer Android users the opportunity to buy music online and have it automatically synced and streamed to their mobile phone.

In addition to this, users will be able to access all the digital music that they own and store on their hard drives on their PCs at home – very much like you can already do if you own and use Simplify's wonderful iPhone app (which disappeared from the App Store with little fanfare following the company's acquisition by Google).



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